Company Milestone


  • 2018: Transition to ISO14001:2015 and IATF16949:2016 (also new ERP system implemented)
  • 2017: Developed Hoses with plastic-wire reinforcement for non-conductive applications in Energy sector
  • 2016: Developed Silicone and EPDM Fire-resistant Hoses as per EN 45 545 – 2
  • 2015: Gets certified for ISO14001 and OHSAS 18001
  • 2014: Commence supplies of Sensor Tubes to USA (High temperature silicone with inner lining of Viton (FKM) and meta-aramid plies); almost 2000 pieces per day
  • 2013: Rated as one of the Top 100 O.E.M.s in India (India SME Forum)
  • 2012: Commencement of supplies of Silicone Coolant Hoses for Electric Convertors/Transformers
  • 2010: Development of Silicone Hoses to resist Extended life Organic-acid-based coolants for the Bus HVAC systems
  • 2009: 1st order from a Tier-1 for supplies to Original Equipment outside India
  • 2008: Gets certified for ISO/TS16949
  • 2007: Development of Silicone Hoses with FKM (viton) lining
  • 2003: Shore Auto Rubber Exports Pvt. Ltd. was incorporated to hive-off the hose business from the parent company “Auto Steel & Rubber Industries Pvt. Ltd.”
  • 2002: Exports of Silicone Hoses commence
  • 2001:Exports of Rubber Hoses commence
  • 1994: Starts manufacturing Silicone Hoses for the Indian O.E.Ms
  • 1990: Starts manufacturing Rubber Hoses for the Indian O.E.Ms
  • 1983: ASRI ventures into Automotive segment
  • 1966: Auto Steel and Rubber Industries founded (Rubber moulded goods manufacturer)

Note: since we are mainly into Exports, we have won various Export performance awards from various associations over the years.